Privacy Policy
PowerLinks Prosta Spółka Akcyjna
1. General information
This Privacy Policy defines the rules for processing personal data of users of the website available at www.power-links.eu.
The personal data administrator is PowerLinks Prosta Spółka Akcyjna with its registered office in Warsaw, address: Złota 59, 00-120 Warsaw, entered in the register of entrepreneurs of the National Court Register under KRS number: 0001212440, holding NIP: PL5253072328.
In matters related to personal data protection, you may contact the Administrator at the following e-mail address: powerlinks[at]power-links.eu.
2. Scope of processed data
The Administrator may process users’ personal data, in particular:
- first and last name,
- e-mail address,
- phone number, if provided,
- company name, if provided,
- the content of the message sent via the contact form,
- technical data related to the use of the website, such as IP address, device data, browser data, activity on the website, and online identifiers,
- data related to newsletter subscription, including e-mail address, subscription date, subscription source, and consent confirmation.
Providing data is voluntary, but in some cases it may be necessary to use certain website functions, for example sending a contact form or subscribing to the newsletter.
3. Purposes and legal bases for data processing
Personal data may be processed for the following purposes:
3.1. Website operation
Users’ data may be processed to ensure the proper functioning of the website, its security, availability, and presentation of content.
The legal basis for processing is the legitimate interest of the Administrator, consisting in operating and securing the website.
3.2. Contact form
Data submitted via the contact form are processed in order to handle the inquiry, provide a response, and continue communication with the user.
The legal basis for processing is taking action at the request of the data subject before entering into a contract or the legitimate interest of the Administrator consisting in conducting correspondence.
3.3. Newsletter
If the user subscribes to the newsletter, the Administrator processes their data in order to send e-mail messages containing information about services, updates, educational materials, offers, or marketing content.
Newsletter subscription may take place in the double opt-in model, which means that after providing an e-mail address, the user receives a message with a link confirming the subscription. The newsletter is sent only after the subscription has been confirmed.
The legal basis for data processing is the user’s consent and the legitimate interest of the Administrator consisting in conducting marketing communication with persons who have expressed such consent.
The user may unsubscribe from the newsletter at any time by using the unsubscribe link available in the footer of each message or by contacting the Administrator.
3.4. Marketing and analytical activities
The Administrator may conduct analytical and marketing activities, including analyzing the effectiveness of the website, content, forms, advertising campaigns, visibility in search engines, and user behavior on the website.
For this purpose, the Administrator may use, among others, tools such as:
- Google Analytics 4,
- Google Search Console,
- Google Consent Mode,
- SEO optimization tools,
- tools for traffic and content effectiveness analysis,
- newsletter management tools,
- website security tools.
Detailed information about cookies and similar technologies can be found in a separate document: Cookie Policy.
3.5. SEO, meta descriptions, and website optimization
Aggregated, statistical, and technical data may be used to improve the website’s visibility in search engines, optimize content, page titles, meta descriptions, heading structure, sitemap, robots.txt file, and the overall quality of the website.
These data are usually aggregated or technical in nature and are used to analyze the effectiveness of the website and improve its usability.
3.6. Website security
Technical data may be processed to protect the website against abuse, spam, unauthorized access attempts, automated attacks, and other threats.
For this purpose, the Administrator may use:
- an SSL certificate,
- server security measures,
- security plugins,
- CAPTCHA systems or similar anti-spam mechanisms,
- backups,
- technical monitoring of the website operation.
The legal basis for processing is the legitimate interest of the Administrator consisting in protecting the website, data, and users.
3.7. Establishing, pursuing, or defending claims
Personal data may also be processed in order to establish, pursue, or defend against claims.
The legal basis for processing is the legitimate interest of the Administrator.
4. Data recipients
Personal data may be transferred to entities that support the Administrator in operating the website and providing services, in particular:
- hosting providers,
- e-mail service providers,
- analytics tool providers,
- newsletter tool providers,
- marketing tool providers,
- security tool providers,
- CAPTCHA system providers,
- entities providing technical, IT, legal, or accounting services.
Data may also be disclosed to authorized public authorities if required by applicable law.
5. Transfer of data outside the European Economic Area
Some tools used by the Administrator may involve the transfer of data outside the European Economic Area, in particular when using services of technology providers whose registered office or infrastructure is located outside the EEA.
In such cases, the Administrator applies the data protection mechanisms required by law, in particular European Commission adequacy decisions, standard contractual clauses, or other safeguards provided for under the GDPR.
6. Data storage period
Personal data are stored for the period necessary to achieve the purpose for which they were collected.
In particular:
- data from the contact form are stored for the time needed to handle the inquiry and any further correspondence,
- newsletter data are stored until consent is withdrawn or the user unsubscribes from the newsletter,
- technical and analytical data are stored for the period resulting from the settings of the tools used,
- data needed to pursue or defend against claims may be stored until the limitation period for such claims expires.
After the appropriate period has expired, the data are deleted or anonymized.
7. User rights
The user has the right to:
- access their data,
- rectify their data,
- delete their data,
- restrict processing,
- data portability,
- object to data processing,
- withdraw consent at any time, if the processing is based on consent,
- lodge a complaint with the President of the Personal Data Protection Office.
Withdrawal of consent does not affect the lawfulness of processing carried out before its withdrawal.
8. Cookies
The website uses cookies and similar technologies. Detailed information about their use, types, purposes, and consent management options can be found in a separate document: Cookie Policy.
9. Changes to the Privacy Policy
The Administrator may update this Privacy Policy, in particular in the event of changes in legal provisions, technological changes, or changes in the tools used on the website.
The current version of the Privacy Policy is effective as of 29.06.2026.